Pre-refresh, Reebok’s loyalty program had some identity and communications problems. The web experience lacked clarity and detail, the emails didn’t reiterate the value of the program well and the overall branding of the program was forgettable.

Subject Line: Welcome | You’re a part of Reebok
Preheader: We can’t wait to reward you

Subject Line: Finish registering at Reebok UNLOCKED
Preheader: Don’t miss out on your rewards

Subject Line: Tell us more about yourself
Preheader: Receive an additional 60 points

Subject Line: Congrats! You’ve unlocked Premier
Preheader: Don’t stop now | Enjoy 25% off