Monotype

WE’RE ALL IN THIS TOGETHER: THE IMPORTANCE BUILDING A BRAND FROM THE INSIDE OUT.
“Internal branding is meant to give all of the work that everyone’s doing a higher purpose and meaning. The hope…
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WHAT’S A STORE FOR? RETHINKING RETAIL IN THE LOCKDOWN ERA.
If there’s anything we’ve learned from 2020, living through and operating a business amidst a global pandemic is…
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HOW DESIGN HELPS BRANDS SET THE RIGHT TONE IN DIFFICULT TIMES.
Atypical times do not call for typical marketing. Ignoring the current situation and marketing as normal will…
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HOW FONTS CAN HELP YOUR CUSTOMERS FEEL RIGHT AT HOME.
When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography…
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FONT ENGINEERING AND THE IMPORTANCE OF WHAT YOU CAN'T SEE.
Fonts are more than a pretty face. Underneath their polished surface is an intricate array of data and functionality…
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MOBILE OR BUST: WHY FORWARD-THINKING RETAILERS ARE PRIORITIZING THE MOBILE EXPERIENCE.
“Meet your customers where they are.” It sounds so simple, but retail customers are scattered across a wide…
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HOW FINANCIAL INSTITUTIONS CAN DELIVER A SEAMLESS EXPERIENCE TO THEIR CUSTOMERS.
Mobile technology is changing rapidly, forcing companies in all industries to keep up with this evolution and shifting…
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WHERE DIGITAL AND PHYSICAL MEET: THE FUTURE OF RETAIL.
The concept of brick and mortar stores has been a hot topic for the past few years. Are they dying? Are they…
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FONTS: THE UNDERRATED POLITICAL CAMPAIGN STAFFER.
Design brings depth to the candidates’ story; reflecting their personality, hinting at their ability to lead their jurisdiction.…
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THE ROLE OF FONTS IN MODERN PUBLISHING
Whether you’re reading printed or digital material, the content is the focus. You probably haven’t realized how the…
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WHAT IS OPTICAL SIZING AND HOW CAN IT HELP YOUR BRAND?
Optical sizing is the practice of designing different versions of a font with consideration to how and where it will…
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WHY BRANDS LOVE TO USE SANS SERIFS (AND HOW YOU CAN CHOOSE ONE, TOO)
When sans serifs hit the typography scene in the early 1900s, they weren’t just a fad, they came to stay. Here’s how to…
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HOW FONTS GIVE VOICE TO A DESTINATION
When exploring your next destination, take note of the typography you see guiding you through the place. How are…
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Buildium

THE ONLINE (AND OFFLINE) REPUTATION FRAMEWORK FOR PROPERTY MANAGERS
When it comes to your business, it’s obvious that what people say about you matters. A lot. Your brand, the experiences your property management company creates, and how you show up for your owners and residents can make or break your reputation….
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Sperry

5 MUST-HAVE PREPPY SHOES FOR AUTUMN
With bold varsity colors, rich textures and collegiate details, our AW19 collection is all about preppy shoes…
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SPUN FROM PLASTIC: ECO-FRIENDLY SHOES FOR FALL
Made with recovered ocean plastics, the Sperry BIONIC® collection is eco-friendly, stylish and comfortable…
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5 WAYS TO CUSTOMIZE YOUR BOAT SHOES
Get creative, and customize your very own Sperry boat shoes with color, lacing, monogramming and more…
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VARSITY CLASSICS: PREPPY WOMEN’S SHOES FOR FALL
Sperry’s autumn 2019 collection of women’s shoes is full of classic designs with varsity-inspired preppy details…
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VARSITY CLASSICS: PREPPY MEN’S SHOES FOR FALL
Bright colors, bold stripes and rich tradition define Sperry’s autumn 2019 collection of preppy shoes…
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HOW TO WEAR BOAT SHOES WITH SHORTS
Sperry has all the style tips you need on how to wear boat shoes with shorts…
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THE BEST SUMMER BOAT SHOES FOR MEN
Boat shoe season is here. Step into a pair that will take you to all of your summer hot spots and beyond…
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HANDCRAFTED IN MAINE: AN EXCLUSIVE GOLD CUP COLLECTION BY SPERRY
Sperry’s Handcrafted in Maine Gold Cup Collection is premium, one-of-a-kind and expertly crafted…
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HOW TO BREAK IN BOAT SHOES
Here’s how to break in your Sperry boat shoes for the best, most comfortable fit ever…
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SPERRY’S MOST COMFORTABLE MEN’S SANDALS
Our most comfortable men’s sandals are made to stand up to those non-stop summer days with soft, supportive soles…
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BEST BROWN LEATHER SANDALS FOR MEN
Men’s leather sandals are a warm weather style staple you can slip on all summer long…
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SPERRY’S MOST COMFORTABLE WOMEN’S SANDALS
Our most comfortable women’s sandals are made to stand up to long days on-the-go with sleek, effortless style…
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WHAT SETS SPERRY GOLD CUP BOAT SHOES APART
Luxury leathers. Premium finishes. Crafted for versatility. Discover Sperry Gold Cup Boat Shoes…
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BEST LEATHER SANDALS FOR WOMEN
Warm days and fresh pedis? Slip on some of our fave leather sandals for women and head out into the sun…
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THE MOST COMFORTABLE MEN’S BOAT SHOES
Days spent on your feet call for the most comfortable boat shoes…
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SPERRY’S BEST BOAT SHOES FOR WIDE FEET
For the best boat shoes that fit wide feet, Sperry offers extended widths for men and women…
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BEST WOMEN’S BOAT SHOES? WE GOT ‘EM.
The best women’s boat shoes: versatile, classic, and above all, on-trend…
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WHEN TO WEAR LOAFERS VS. BOAT SHOES
We’re talking loafers vs. boat shoes, and how they complete these four looks…
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THE BEST MEN’S LOAFERS TO WEAR WITH A SUIT
Style, comfort and quality. Bring your A-game when pairing loafers with a suit…
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CAN BOAT SHOES BE WORN IN BUSINESS CASUAL ENVIRONMENTS?
Dress them up. Dress them down. Dress them however you want…
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SUMMER: SPERRY BOAT SHOES FOR BOYS
Discover the season’s best boat shoes for boys…
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Blueprintgreen Career Coaching & Consulting

HELP! I LOVE MY JOB BUT MY BOSS IS TERRIBLE. NOW WHAT?
Sometimes everything at a job can be great…where you’re working, what you’re doing, and who you work with…
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HOW TO NEGOTIATE A TITLE PROMOTION AT WORK
Asking for a promotion can be nerve-racking…especially during a pandemic that has caused a major economic…
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6 OBSTACLES GETTING IN THE WAY OF THE CAREER YOU WANT
Through coaching individuals across industries and points in their careers—from emerging professionals…
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FEELING STUCK AT WORK? CONSIDER THESE 3 REASONS WHY.
Do you ever feel like you’re just at a standstill when it comes to your job or career? Like you’re stuck…
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EXPERTS AGREE: 10 OF THE BEST STRATEGIES TO BUILD CONFIDENCE
Confidence takes courage. You have to build up enough positive assurances of yourself (aka self-esteem…
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3 REASONS WHY YOU'RE NOT FEELING CONFIDENT AT WORK
Confidence is essential to moving forward in your career. Projecting confidence helps you excel in your role…
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IS SEXISM GETTING IN THE WAY OF YOUR CAREER POTENTIAL?
I’d rather not have to write this post. But gender bias in the workplace is still really real. Harvard Business Review…
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UNPACKING WORKPLACE RACISM: WHAT CAN ORGANIZATIONS DO?
Employers are obligated to offer more than just a paycheck in exchange for work. Not only physical and…
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UNPACKING WORKPLACE RACISM: WHAT CAN YOU DO?
In America, we are living in a racist pandemic. Racial oppression is systemic and negatively impacts every…
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UNPACKING WORKPLACE RACISM: WHAT IS THE HIRING BIAS?
Despite the 1964 Civil Rights Act, workplaces are still (over 50 years later!) highly segregated by race, ethnicity…
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6 ESSENTIAL LEADERSHIP SKILLS GOOD MANAGERS NEED TO PROMOTE HEALTHY TEAMS
Competent leaders—from CEOs to managers—provide the basis of organizational and employee success…
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HOW TO PERFECT YOUR PERSONAL BRAND FOR A JOB SEARCH
Your personal brand messaging is a brief introduction to an employer that discusses your skills and unique…
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3 WAYS TO TACKLE YOUR UNCONSCIOUS BIAS AT WORK
The way I look at it, unconscious bias adds up to a whole lot of lost potential, especially in the workplace…
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ADDRESSING 6 TYPES OF UNCONSCIOUS BIAS IN THE WORKPLACE
Unconscious bias. It’s a hot topic. But what is it? How does it show up in the workplace? And how can we…
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10 MUST-HAVE SKILLS TO GET HIRED (EVEN DURING A PANDEMIC)
It’s a really tough time to be looking for a job. Not only are there fewer jobs available, many more people are…
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HOW TO JOB HUNT DURING A RECESSION, CORONAVIRUS, AND TIMES OF UNCERTAINTY
It’s a rough world out there right now! The COVID-19 crisis has already had catastrophic impacts on the…
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HOW TO RECHARGE YOUR JOB SEARCH WHEN IT ISN'T GOING WELL
Let’s be honest, I wouldn’t have my company if job searching were an easy task. It comes with a fair set…
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4 PRACTICAL STRATEGIES TO MAKE TIME TO JOB SEARCH
Between the added work, stress, and demands, job searching can feel like a full-time job. And if you’re…
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5 WAYS COMPANY LEADERS CAN PROMOTE REMOTE WORK
It’s 2020 and working remotely is far from a new concept. This working style that allows employees to work…
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HOW TO CONVINCE YOUR BOSS TO WORK REMOTELY
Making the transition to offer remote work can come with a few bumps, but it can come with great benefits for both…
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FEELING STUCK AT WORK? OVERCOME THESE 3 OBSTACLES
Aren’t we all just trying to work toward our goals? As a career coach, my job is to help my clients make progress on…
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WHAT IMPOSTER SYNDROME IS AND HOW TO OVERCOME IT AT WORK
Have you ever had that sneaking negative feeling that you’re not really good enough to have your job? You…
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THE LIKEABILITY TRAP: WHAT IT IS AND HOW TO OVERCOME IT
We see it in the news, hear it from our friends, and experience it firsthand: Being a woman in the…
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WORKPLACE SEXUAL HARASSMENT: HOW TO BE PART OF THE SOLUTION
Employers are responsible for creating a harassment-free environment that does not punish…
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WORKPLACE SEXUAL HARASSMENT: WHAT IS THE COST?
Sexual harassment has long-term consequences on women’s livelihoods—from their health and wellbeing…
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WORKPLACE SEXUAL HARASSMENT: HOW TO RECOGNIZE THE RISKS
According to EEOC data collected between 1995 and 2016, women filed 85 percent of workplace sexual…
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HOW TO GET A NEW JOB USING NETWORKING
Relationships are everything when it comes to finding your next job. Anyone you meet can play a role in connecting you…
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HOW TO OPTIMIZE YOUR RESUME FOR APPLICANT TRACKING SYSTEMS (ATS)
When you submit your resume through an online form on a company website or job listing site, it probably goes into…
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HOW TO WRITE A PERFECT THANK YOU EMAIL AFTER AN INTERVIEW
It’s not always just about what you say during an interview. What you say after also impacts your opportunity…
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WANT A PROMOTION? YOU NEED A GREAT PITCH.
Promotions don’t just happen by a stroke of lightning. They require planning, strategizing, tapping your resources…
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THE MOST COMMON OBSTACLES TO PROMOTION NEGOTIATION SUCCESS
When it comes to requesting a promotion, advocating for yourself is key. However, unlike…
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HELP! HOW TO POLITELY DECLINE A HANDSHAKE IN A JOB INTERVIEW
Shaking hands. It’s a customary friendly greeting in Western culture to show respect and professionalism…
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3 TIPS ON HOW TO GET A NEW JOB WHILE YOU'RE PREGNANT
For most people, job searching is quite the task. Add a pregnancy to the mix and you have a whole new set of…
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3 OF THE BEST WAYS TO ASK SOMEONE TO BE YOUR PROFESSIONAL REFERENCE
Like how a Yelp review can make or break a restaurant’s success, your references have a major impact on.…
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SURVIVING A HOSTILE WORKPLACE: WHAT YOU NEED TO KNOW
Without a doubt, work should be a place where employees feel safe. However, many people have experienced…
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HOW TO OVERCOME CHALLENGES TO ACHIEVING YOUR GOALS
Think about a goal you set for yourself recently. What do you know about that goal? Is it short-term or long-term? High…
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HOW TO USE SMART GOALS TO SUPPORT YOUR JOB SEARCH
When job searching, it’s important to set goals for yourself and create a plan for success. However, just saying “my goal…
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NEED A NEW JOB? HERE ARE 3 WAYS LINKEDIN CAN HELP.
LinkedIn is a major resource when you’re job searching. As the top professional social network with over 130 million…
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HOW TO AVOID WORK ASSIGNMENTS FOR JOB INTERVIEWS
If you’re in the market for a new role, you know job hunting takes a fair amount of effort. From sending out your resume to…
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HOW TO HANDLE THESE 10 ILLEGAL INTERVIEW QUESTIONS
When you’re getting ready for an interview, you want to be as prepared as possible. That includes everything from…
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HOW TO FIND A NEW JOB IN 10 EASY STEPS
When you’re in the job market, job searching isn’t always the easiest process. Whether you’re just starting…
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5 SECRETS FOR HOW TO NEGOTIATE YOUR SALARY WITH CONFIDENCE
Congrats! You got the job offer. But the salary isn’t quite where you want it to be. Follow the tips in this post to negotiate…
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HOW TO BE A BETTER LEADER WITH EMOTIONAL INTELLIGENCE
As the leader of the team, you’re always looking to improve your effectiveness and find new ways to make your reports…
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IS IT TIME FOR YOU TO QUIT YOUR JOB? READ THIS FIRST.
You’ve had it with your current job. Whether you feel frustrated, devalued, or stuck, you know that flat out quitting is…
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HOW TO USE MOTIVATION FOR ORGANIZATIONAL SUCCESS
As an employer, you want your employees to be positively engaged at work for the best possible outcomes…
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WANT A PROMOTION? HERE ARE 5 WAYS TO WIN.
Getting a promotion is no stroke of luck. It’s not likely your manager will magically say, “well I’ve been thinking you…
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WHAT YOU NEED TO KNOW ABOUT CASE INTERVIEWS
Congrats! You made it to the interview process…but you were told to prepare for a case interview. Don’t stress—this is a…
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HOW TO TALK ABOUT WEAKNESSES IN A JOB INTERVIEW
Weaknesses. Liabilities. The insecurities when it comes to our jobs. That little voice in the back of our minds telling us we’re…
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WHAT YOU NEED TO DO TO MAKE THE PROPER INTRODUCTION
Introducing yourself professionally—it should be a simple and straightforward thing to do. But so many…
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HOW TO FIND THE BEST BOSS FOR YOU
To have a productive, valuable work experience, it is critical to work well with your boss. This is necessary…
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HOW TO QUIT YOUR JOB: WHAT TO DO IF YOUR BOSS SAYS NO
If you’re intending on resigning from your job, you should have a plan in place for that initial conversation…
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HOW TO QUIT YOUR JOB: WHAT TO DO IF YOUR BOSS FREAKS OUT
Resigning from your job should be a straightforward conversation to have with your boss. However, whether…
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HOW TO QUIT YOUR JOB: RESIGNING WITH CONFIDENCE
So, you’re ready to resign from your current job. You’ve found a better opportunity elsewhere and accepted…
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HOW TO DRESS FOR JOB INTERVIEW SUCCESS
Congrats, you’re going for the interview! Now that you’ve made the connection, it’s important to dress…
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THE MOST FREQUENT CAUSE OF CAREER PLATEAUS AND HOW TO PREVENT IT
Over the course of your career, the pursuit of reaching your full potential never ends. Meaningful careers…
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LEAD WITH CONFIDENCE: HOW TO STOP SAYING “SORRY” AT WORK
How many times a day do you catch yourself saying “sorry?” Whether you’re prefacing a question, responding…
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WHY EMPLOYEE ENGAGEMENT WILL BENEFIT YOUR CAREER & HOW TO DO IT
Are you paying attention to your employees? Your employees are the backbone of your organization…
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All Property Management

3 EASY AND INEXPENSIVE DIY WAYS TO REFINISH YOUR RENTAL’S HARDWOOD FLOORS WITHOUT SANDING
The hardwood floors in your rental take a beating. Between tenant turnover (moved furniture), general…
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THE TOP REAL ESTATE INVESTING TERMS AND DEFINITIONS EVERY RESIDENTIAL PROPERTY INVESTOR JUST STARTING OUT NEEDS TO KNOW
Real estate investing terms. They can sound like a lot of jargon when you’re just starting out as a property…
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WHEN TENANTS WANT TO BREAK THEIR LEASE: A GUIDE TO EARLY TERMINATION FOR LANDLORDS
So your tenant wants to break the lease early. Now what? They signed a legal document that binds them to…
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HOA RESPONSIBILITY FOR NEIGHBOR-TO-NEIGHBOR DISPUTES & HARASSMENT
Getting involved when residents in your association are having a dispute can be tricky territory. On one…
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WHAT TO KNOW ABOUT RENTING TO COLLEGE STUDENTS
If your rental property is located in a college town or in a city near a campus, you’re in the prime market…
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4 EASY RENTAL PROPERTY SUMMER LANDSCAPING TIPS
Summer’s in full swing, and we think there’s no better time for your renters to get outside and enjoy the warm…
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WHAT CLIMATE CHANGE MEANS FOR COASTAL REAL ESTATE VALUES AND PROPERTY INVESTORS
We can’t deny it—climate change is having a tangible impact on the real estate industry, especially in…
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LANDLORDS, ARE YOU RESPONSIBLE FOR AIR CONDITIONING?
Summer is here, and that means rising temperatures—outside and inside. It’s no doubt air conditioning…
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THE STEPS YOUR HOA CAN TAKE TO ABATE AIRPORT NOISE POLLUTION
If your neighborhood is located near an airport, chances are things can be pretty noisy between the aircraft…
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HOW TO GET RID OF MOLD IN YOUR RENTAL: REMEDIATION FOR LANDLORDS
Mold can be a serious problem—it’s difficult to detect, expensive to remove, and can cause health issues…
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BUYING A CO-OP OVER A CONDO: MUST KNOWS FOR PROPERTY INVESTORS
If you’re considering growing your rental property portfolio, chances are you’ve seen the option to purchase…
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WHAT TO DO WHEN HOMEOWNERS ARE HARASSING BOARD MEMBERS
As a board member, you’ve surely seen emotions run high at your association meetings. Whether you lead…
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WHAT BIKE AND SCOOTER SHARE PROGRAMS MEAN FOR URBAN LANDLORDS
If you're a landlord with properties in a city, chances are you've seen branded bicycles in large parking stations…
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LANDLORDS, SHOULD YOU INSTALL A SMART THERMOSTAT IN YOUR RENTAL?
Smart home technology, especially smart thermostats have become increasingly popular with homeowners…
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HOW TO WRITE A RENT INCREASE LETTER
Leasing season has come and it’s time for you to start thinking about whether you want to increase rent, and…
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WHAT TO DO WHEN A TENANT LEAVES THEIR STUFF BEHIND
When a tenant moves out, regardless of the reason, turnover is always a whole lot of work. Every property…
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GUEST OR TENANT? HOW TO CREATE AND ENFORCE YOUR GUEST POLICY
As a property owner, you’re liable for the people who call your property home. That’s why you carefully screen…
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7 WAYS TO SPOT FAKE LANDLORD REFERENCES
When you have an empty rental, finding the right tenant can be a challenge, especially as you feel the…
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Sperry: Hometown Heroes

EVERYDAY HEROES: SASCHA FROWNIE
Sascha Frownie’s making washable cotton masks for the vulnerable after recovering from COVID-19 and…
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EVERYDAY HEROES: MAEGAN VAZ
As a former nurse practitioner at Memorial Sloan Kettering Cancer Center, Maegan Vaz has taken it upon herself…
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EVERYDAY HEROES: SCITUATE ANIMAL SHELTER
Times may have changed, but for the Scituate Animal Shelter in Massachusetts, offering care and compassion…
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EVERYDAY HEROES: THE FRONT STEPS PROJECT
The goal: To highlight the faces of the community during a time when they might not see them in passing at the…
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Her Campus Feature Profiles

FELICIA GANS (COM ‘17)
If there were something Felicia Gans would sell her soul for, it would probably be journalism. Actually you could say…
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SHANNON STOCKS (SAR ‘16)
If you’re reading this, chances are you already know Shannon Stocks. Or if you don’t personally know Shannon…
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ABBY BORNSTEIN (COM ’16)
Abby loves sunflowers because they’re “the dopest,” but there’s more to this flower child than just a love of tall…
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AMANDA COLÓN (SAR '16)
Every Wednesday and Friday mornings, Amanda Colón wakes up at the crack of dawn to make her trek to Brigham…
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DANI CUTTS (CAS ‘16)
She’ll make you smile, she’ll make you laugh, she’ll probably make you pee your pants….she’s DANI CUTTS!
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DANNY HOCHBERG (SMG ‘16)
If you knew Daniel Hochberg, you’d know he’s junior studying finance and entrepreneurship, an expert pool…
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BRIANNA VIEIRA (COM ‘15)
Caring for this pampered pup is Brianna Vieira, a senior in BU’s College of Communication studying public…
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WTBU’S LAUREN (SAR ‘16)
“Yo this is Yung DB, you’re listening to ‘Ride or Die’ on WTBU Radio, the beat of Boston University.”
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BEKAH HEATH (CAS ‘16)
Meet Rebekah Chloe Heath, Campus Celebrity Extraordinaire. Actually, she just goes by Bekah, but…
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US Alliance Financial

WHAT IT MEANS TO CO-SIGN A HOME
A co-signer is an individual who adds their name to a primary borrower's loan and takes responsibility…
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WHEN WAITING FOR A FREE BALANCE TRANSFER MIGHT NOT BE WORTH IT
Waiting for a free balance transfer promotion on your credit card may not be worth it because you could...
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WHAT I LEARNED FROM LOSING MY DEBIT CARD
I keep an eye on my credit score, pay my bills on time, and make sure I don’t overspend. I put most of my…
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ALTERNATE WAYS TO MANAGE YOUR SAVINGS
Learning how to handle your savings can be intimidating with new options seeming more complicated…
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HOW TO GO GREEN WITH YOUR MONEY
You recycle. You carpool. You print less. Basically, you try to create less waste. The financial sector is doing the…
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ALL ABOUT OVERDRAFT
If you only have $75, you can't spend $100, right? Actually, that’s not always the case. When you use your debit…
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REASONS YOUR CREDIT CARD COULD BE DECLINED
There's nothing worse than hearing "I'm sorry, your card has been declined." Red shame creeps up your neck while…
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ARE YOU READY TO BUY A HOME?
There's no place like home, right? And right now, that home probably looks like the apartment(s) you’ve been renting…
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BUDGETING FOR BEGINNERS
You're finally receiving paychecks regularly, kind of like a real, responsible adult. That’s right, you have a real…
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